Doha: As part of their efforts to promote digital innovation in the tourism sector, the Ministry of Communications and Information Technology (MCIT), in collaboration with Qatar Tourism, held an awareness workshop under the SMEs Go Digital Program, the national initiative aimed at supporting SMEs in adopting digital solutions. The workshop focused on showcasing the role of digital transformation and artificial intelligence (AI) in driving innovation across hotels and tour operators.
According to Qatar News Agency, two workshops have been organized in collaboration with Qatar Tourism emphasized the vital role of digital transformation in advancing the tourism industry, where participants explored practical AI applications that enhance customer experience, simplify operations, and open new avenues for SMEs growth.
On this occasion, Faraj Jassim Abdulla, Director of the Digital Economy Department at MCIT, stated: “The SMEs Go Digital Program is a cornerstone of our strategy to foster a diverse and sustainable digital economy in Qatar. The program goes beyond offering technical solutions; it provides an integrated system of tools and services that empower SMEs to innovate business models, achieve greater operational efficiency, and expand their presence in local and global markets. Our partnership with Qatar Tourism represents a key opportunity to accelerate digital transformation in a sector that is a major driver of economic growth, by integrating AI technologies and digital solutions that improve service quality and enrich visitor experiences. This program reflects MCIT commitment to building a business environment founded on digital innovation, strengthening collaboration with strategic partners, and enabling SMEs to be a central engine in achieving the goals of the Digital Agenda 2030.”
Commenting on the workshop, Omar Al Jaber, Chief of Tourism Development Sector at Qatar Tourism, stated: “At Qatar Tourism, we are committed to keeping pace with technological advancements by integrating artificial intelligence into our website and applications. We strive for all our partners to adopt these solutions to elevate the tourism sector in Qatar. Through our partnership with the Ministry of Communications and Information Technology, we are supporting SMEs in embracing digital solutions that enhance service quality and reinforce Qatar position as a leading global tourism destination.”
This workshop is part of a series of specialized sessions under the SMEs Digital Transformation Program, targeting key sectors including tourism, education, healthcare, retail and wholesale, and transport and logistics. The program supports the objectives of the Digital Agenda 2030 by building a business ecosystem driven by digital innovation. As a national initiative, it aims to accelerate the digital transformation of SMEs in Qatar, with a particular focus on enabling them to adopt emerging technologies and enhance their readiness for the digital future.
The program offers a wide range of benefits to SMEs, including tailored digital assessments, customized digital transformation roadmaps, opportunities to connect with service providers, exclusive technology offers, and potential financial support through Qatar Development Bank. It also provides training courses and awareness sessions that equip SMEs with the skills needed to leverage digital technologies for sustainable growth.